Marvel-Disney “Captain America: Civil War” has opened the summer spectacularly with a dominant weekend $ 181.8 million to 4,266 US locations.
The third film of “Captain America” met the high expectations with the fifth best weekend domestic opening of all time – behind only “Star Wars: wakes up the Force” to $ 248 million, “Jurassic World” $ 208.8 million, “Marvel The Avengers” at $ 207.4 million and “Avengers: Age of Ultron” at $ 191.3 million.
The tentpole has already passed the final domestic total of 2011 “Captain America: The First Avenger” to $ 176.6 million and should outshine 2014 “Captain America: The Winter Soldier” in $ 259 million at the end of next weekend week.
The marketing of “civil war” clearly resonated with viewers, as promised an epic fight between Chris Evans’ Captain America and Iron Man Robert Downey Jr, and the introduction of Black Panther Chadwick Boseman and Tom Holland Spiderman.
Actors Chris Evans (L), who plays actors Chris Evans (L), who plays “Captain America” and Robert Downey Jr., who plays “Iron Man”, pose for photographers at an event for the media before the publication of “captain America: Civil War” in London, United Kingdom April 25, 2016. Reuters Paul Dergarabedian, media analyst with ComScore senior, said the performance of “captain America: Civil War” underscores Marvel and Disney expert management of a key franchise.
“Captain America: Civil War” certainly the supply of goods as the kickoff of the official film of the summer of 2016 was in the perfect position to take advantage of their high quality, mass entertainment value, brand appeal and release date high profile, “he noted.
“Despite a box related to sport on the small screen options, including the playoffs Kentucky Derby and the Stanley Cup, ‘Cap’ came on strong with 5 all-time top opening debut weekend and bankability expected long term in the multiplex. “
“Captain America” is also keeping the US box office on track for a record performance in 2016 with $ 3.856 million through this weekend – 7.8 percent ahead of the same period last year and an impressive 14.7 percent by 2014.
Disney has played an important role in that gain with “The Jungle Book” and “Zootopia” delivering box office numbers plus “Star Wars: The Force wakes up” to provide $ 285 million, or 30 percent of its total of $ 936 million.
The fourth weekend of “The Jungle Book” finished second behind “Captain America” with 21.9 million to $ 4.144 sites to raise their 24 days a total of $ 285 million.
Cast and crew of the film piece pose for photographers at an event media before the release, and full complement of members of the film pose for photographers at an event for the media before the publication of “Captain America: Civil War”, in London, Britain, 25 April 2016. the Open Road Reuters comedy “mother’s Day” came in a distant third with $ 9 million in 3141, followed by third box universal of “The Huntsman: winter War” with $ 3.6 million to 2,901.
With its proper title, “Mother’s Day” saw an impressive increase of 7 percent in business for the weekend of Mother’s Day following a regular pattern opening.
The ensemble film, starring Jennifer Aniston, Julia Roberts and Kate Hudson, has taken in $ 20.7 million in its first ten days.
10 weekend “Zootopia” was surpassed by the fifth by the second meeting of the new line of “Keanu”, which fell more than 67 percent to about $ 3.1 million.
“Zootopia” followed with $ 2.7 million at 2,077 locations, bringing its 66-day total $ 327.6 million.
As a result, “Zootopia” Warner Bros has eclipsed ‘ “Batman v Superman: Dawn of Justice” for $ 300,000 as the second largest domestic gross of the year after “Deadpool” Fox at $ 362.2 million.